Starbucks Via Refresher (2016)
Art Direction I Packaging I Branding
Design Brief
Packaging re-design of Starbucks instant drink mixture. Brand new box shape was created to not only make the packaging more appealing to collect and display, but also to increase the utility of the box. New design is able to include straws and cup to the packaging. By using the straw as the mixing stick, customers only requires addition of cold bottle of water to enjoy the product.