Counter Productive
2018


Design Brief
During the recent decade, the world has seen exponential growth in connectivity through wide spread availability of internet, yet constant connection to the web caused people to develop counterproductive habits that push away candid social interaction and diminish value of knowledge. Counter Productive is a brand that creates productive habits over the counter through application of analogue gaming.

Packaging

The game packaging was designed with focus on material quality, and it serves to emphasize experiences that are absent in digital realm. Bright eye-catching metallic tone for the boxes was juxtaposed with glossy black to draw attention towards the packaging and away from the digital screen. Textural quality of the packaging and interactive mechanism stimulates senses and makes the product memorable.


Swiping & Dragging

is a game about breaking the counterproductive habit of sharing information online. Significance of information has dwindled in recent time as people nonchalantly swipe through information, and drag in numerous personal data online. By playing the game, players will witness how other people take advantage of information. Through this experience, players will be able to take more caution with how they interact with information.


Opening & Closing

is a game about breaking the counterproductive habit of watching digital contents. Attention span has been in decline recently as people carelessly open contents basedon mindless imagery and close off anything requiring thought process. By playing the game, players are compelled to restrain their impulsive nature in order to anticipate and examine each other’s moves. Through this experience, players will learn how to concentrate and think ahead.


Tapping & Flicking

is a game about breaking the counterproductive habit of sharing information online. Significance of information has dwindled in recent time as people nonchalantly swipe through information, and drag in numerous personal data online. As people tap and flick monotonously over the screen by themselves, gaming lost the communal aspect of it, and to make the matter worse anonymity of digital world destroyed empathy between players. By playing the game, players will be able to create a solid bond through competition. Through this experience, players will develop affinity towards gamesmanship.